A glossary of PR techniques used over the past 100 years.
Amy Westervelt
Amy is the executive editor of Drilled, an award-winning investigative climate journalist, and author of the book Brought To You By. She has been on the climate beat for more than 20 years, reporting for a wide range of outlets over the years, including Inside Climate News, The Washington Post, The Guardian, The Nation, The Intercept, NPR, and many more.
Posted inNews
Why the Fossil Fuel Industry Infiltrated Schools
Why did fossil fuel companies think it was worth investing in education in the first place?
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Earl Newsom: The Man Behind the Curtain
There are two types of PR guys, the ones who make themselves a central character in the story and the ones who work their magic quietly behind the scenes. Earl Newsom was the latter sort to the extreme.
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Offshore oil and gas worker fatalities are underreported by federal safety agency
Nearly half of known Gulf of Mexico worker fatalities didn’t fit the agency’s reporting criteria
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John Hill: The Right-Hand Man
In the style of Ivy Lee, John Hill was quiet and low-key, but extremely effective.
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Daniel Edelman: The Psy-Opps King
Daniel Edelman learned the tools of his trade combatting Nazi propaganda during World War II. After the war, he had a decision to make: Return to his pre-war journalism career, or use his psy-ops skills to make his way in America’s booming post-war economy?
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Edward Bernays: The Freudian Slip
Edward Bernays gave himself the title “The Father of Modern Public Relations,” a clever way to erase the contributions of those who came before him and solidify his legacy.
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Judge Grants Restraining Order Against Minnesota County Sheriff in Line 3 Fight
The judge granted a temporary restraining order prohibiting the Hubbard County Sheriff’s Office from blocking vehicular access to Namewag Camp, an Indigenous woman and two-spirit-led camp opposing Enbridge’s Line 3 pipeline.
