Not afraid to “win ugly.”
Advertising and PR
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Edward Bernays: The Freudian Slip
Edward Bernays gave himself the title “The Father of Modern Public Relations,” a clever way to erase the contributions of those who came before him and solidify his legacy.
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E. Bruce Harrison: The Godfather of Greenwashing
From Silent Spring to the Kyoto Protocol
Posted inDocuments
API Documents from 2022 House Oversight Investigation
236 pages of subpoenaed documents from the American Petroleum Institute, published as part of 2022 House Oversight Dems investigation into fossil fuel disinformation, and removed from the website when Republicans took control of the House.
Posted inDocuments
BP 2021 Briefing for Executives on Wall Street Journal Interview
A five-page memo for an unnamed executive to prepare for an “on-the-record, exclusive to [the
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The Spin Masters: From Ivy Lee to Rick Berman
Each generation has brought us a new PR legend who has added new bells and whistles to the disinformation machine.
Posted inDocuments
BP Emails on Princeton’s Net Zero Study and How It Directly Aligns with BP’s Strategy
Emails on how best to publicize and amplify Princeton’s net zero study, about which BP comms staff write: “Princeton’s net zero study is expected to be a guide for the Biden Administration and in many parts, directly aligns w bp’s net zero ambition and business strategy.”
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Leaked BP Docs Show: Protest Works. That’s Why It’s Important to Protect It.
Internal BP marketing strategy maps the path ahead.
Posted inDocuments
2020 Shell emails in response to New York Magazine story
In 2019, Shell invited journalist and author Malcolm Harris to speak at an internal company workshop. Harris did what any good journalist would do: He checked to see if there was an NDA, then attended the meeting and took notes. The resulting report in