Documents

Lays out target markets and most effective messaging for a campaign designed to dissuade key groups from “believing in” climate science.

Transcript of an interview Herb Schmertz did later in his life for a book about Masterpiece Theatre; includes lots of details about how he worked with the show, his approach to building Mobil’s image, and more.

From the cover: “A Case History: A major oil company makes waves and makes it work. With the advent of advocacy advertising, corporate communications takes a giant leap forward. Mobil's current effort is a textbook ‘example of the way to do it all. “

A comprehensive report-back from Mobil’s public affairs staff to the rest of the company about how they’re various programs have been running and what impact they’ve had.

Parts of this report have been unearthed before by the Climate Investigations Center, but this is the complete 171-page document, digging in great detail into Mobil’s evolution from pretty standard marketing into “issues” or “ideas” marketing, including the evolution of its corporate persona and the way the public affairs team tracked impact (by how much […]

According to the guide, the film aims to “motivate class discussion and stimulate an interest in world trade, and to help each of your students understand the importance of world trade to him and to our country.” Also includes teacher guides to other Exxon-produced films for schools: “The Big Es: Energy, Environment, Economics”; “Energy for […]

A compilation of all the issue ads Mobil Oil ran in the spring of 1979.

Critical story about NAACP report sponsored by Mobil Oil and supporting all of the company’s preferred policy positions.