Strategic philanthropy keeps the critics away.
Advertising and PR
Posted inNews
Petroganda: We’re Part of the Solution
The best way to avoid regulation is to claim you’re already taking care of the problem voluntarily.
Posted inNews
Petroganda: We Make Your Life Work
When in doubt, remind consumers that they can’t live without your product.
Posted inDrilled
S5, Ep5 | The Big Guns
Chevron kicks things up a notch, bringing on new lawyers and PR firms
Posted inAdvertising and PR
Petroganda
The term “petroganda” was coined by journalist and Drilled founder Amy Westervelt to describe the fossil fuel industry’s approach to the information ecosystem, an approach that goes far beyond simply “disinformation,” which Westervelt describes as just the most visible symptom of this problem. In this context “petroganda” is defined as: The intentional warping of information […]
Posted inNews
Petroganda: The Original Narrative—We Keep You Safe
The fossil fuel industry’s first narrative is still one of its favorites.
