Mobil’s PR guy, Herb Schmertz, takes a whole new approach.
Advertising and PR
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S3, Ep3 | Psychological Warfare, Astroturfing, and Another Tobacco-Oil Connection
Meet Daniel Edelman
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S3, Ep6 | Manipulating the Masses and Predicting the Future—Edward Bernays and W. Howard Chase
From propaganda to PR to issues management.
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S3, Ep5 | Oil Slick, Part 2—False Equivalence and Free Speech
Schmertz and the art of “creative confrontation.”
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S3, Ep9 | Jay Rosen and Nicholas Johnson on What the Media Can Do About Disinformation
Where do we go from here?
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S1, Ep4 | Exploiting Scientists’ Kryptonite: Certainty
Turning doubt into a product.