Edelman 1977 Plan for RJ Reynolds

Edelman Plan for RJ Reynolds

DETAILS

Proposal for RJ Reynolds detailing the approach Edelman would take to get ahead of the news that smoking is bad for health (they won the account).

DOCUMENT'S DATE

1977-08-12

PUBLICLY AVAILABLE

2020-12-08

TAGS
PR
IN THIS COLLECTION

Edelman Documents

Browse The Collection