A fascinating strategy memo from early 1945. WWII was coming to a close, and Newsom was concerned—not that the Allies would lose, or that the companies he worked for would have to find new revenue streams once wartime purchasing ended, but that Americans had grown so used to the government taking care of them that they might turn away from the benefits of free enterprise. At the time, Newsom was working for Standard Oil of New Jersey, Ford, and GM, but the plan included non-clients too, it was an all-hands-on-deck moment for industry.