Rigged • Season 1 Episode 4
S1, Ep4 | The Birth of SponCon
About This Episode
Transcript
The legendary Herb Schmertz, VP of Mobil Oil, worked with PBS and The New York Times to invent sponsored content—sponcon—back in the 1960s.
Rigged • Season 1 Episode 4
The legendary Herb Schmertz, VP of Mobil Oil, worked with PBS and The New York Times to invent sponsored content—sponcon—back in the 1960s.
A brief history of astroturfing
S1 • Ep 5 • December 11, 2024Dec 11, 2024
A brief history of astroturfing
A glossary of PR techniques used over the past 100 years.
The art of “creative confrontation.”