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S1, Ep4 | The Birth of SponCon

Rigged • Season 1 Episode 4

S1, Ep4 | The Birth of SponCon

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The legendary Herb Schmertz, VP of Mobil Oil, worked with PBS and The New York Times to invent sponsored content—sponcon—back in the 1960s.

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In this episode

Mad Men

Meet the spin masters who created corporate propaganda to help polluting industries get around democracy.

UpdatedAugust 17, 2023


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