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S9, Ep1 | The Panic

Drilled • Season 9 Episode 1

S9, Ep1 | The Panic

Constitutional
Fossil Fuel
Fraud
Litigation
North America
PR

About This Episode

Transcript

In the 1970s, Mobil Oil had invented the advertorial and was aggressively pursuing an entirely new type of marketing, branding the company as a person with a unique personality and opinions that deserved to be heard. When public backlash threatened to undermine their approach, they launched a campaign that would change the course of U.S. history.

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Mobil Oil DocumentsSchmertz Documents

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