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S9, Ep1 | The Panic

Drilled • Season 9 Episode 1

S9, Ep1 | The Panic

Advertising and PR industry
Fossil Fuel Industry
Litigation and Law Firms
North America

About This Episode

Transcript

In the 1970s, Mobil Oil had invented the advertorial and was aggressively pursuing an entirely new type of marketing, branding the company as a person with a unique personality and opinions that deserved to be heard. When public backlash threatened to undermine their approach, they launched a campaign that would change the course of U.S. history.

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Mobil Oil DocumentsSchmertz Documents

In this episode

Information Pollution

The fossil fuel industry’s favorite narratives.

UpdatedJuly 30, 2025Jul 30, 2025


Advertising and PR industry
Fossil Fuel Industry
Litigation and Law Firms
Next Up

S9, Ep2 | A Legal Strategy

Herb realizes it’s not enough just to defend corporate free speech in the court of public opinion.

S9 • Ep 2 • August 23, 2023Aug 23, 2023

Herb realizes it’s not enough just to defend corporate free speech in the court of public opinion.

July 30, 2025Jul 30, 2025
Advertising and PR industry
Fossil Fuel Industry
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